OUR STORY

-Our Thoughts- At every moment, women are beautiful:

When they embrace themselves fully, just as they are.
When they chase their dreams with unwavering passion.
When they live authentically, true to who they are.
Women radiate in these moments, for they reflect their strength and resilience.
Our heartfelt wish is to support every woman, always.
We stand by your side, now and always.

BRADELIS New York-

ブラデリスニューヨークイメージ

Our Journey with Lingerie

私たちのストーリーイメージ

Akiyo Hirakubo, the founder of Bradelis New York, developed a deep passion for American lingerie during her studies in the U.S. Her interest in the functionality of undergarments was sparked by her college roommate, who introduced her to the distinction between shapewear—designed to support and shape the body—and lingerie, created to enhance one’s appearance.

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Akiyo’s first bra fitting was a pivotal moment. Surprised to learn she had been wearing the wrong size, she experienced an exhilarating sense of comfort upon finding the right fit. This transformative experience inspired her to enter the lingerie industry, with a mission to help others discover the same feeling of comfort and confidence.

For us, lingerie is more than just a product—it's a celebration of joy and confidence. When women wear lingerie that fits them perfectly, their lives glow in ways they never imagined. Moving forward, we will continue to draw inspiration and expertise to craft lingerie that helps women embrace and experience their unique elegance. We are committed to building brands that empower women and meet their evolving needs across generations.

私たちのストーリーイメージ

BRAND HISTORY

May 1994
Started the manufacturing and sales of BRADELIS products in the United States.
October 1997
Opened the first directly managed store, "Fleur de Pêche," in Higashi-Osaka (currently closed).
June 2005
Opened the flagship store "BRADELIS New York Shinsaibashi Store."
April 2009
Launched the non-wired brand "BRADELIS New York Peace."
BRADELIS New York ピース
June 2011
Launched the official online store "BRADELIS New York Online Store."
January 2013
Published the book 《The Power of Bras》
September 2013
Opened the flagship store "BRADELIS New York Omotesando Store."
November 2018
Launched the non-wired brand "BRADELIS Me."
BRADELIS Me
June 2020
Opened the online store "BRADELIS New York Overseas Flagship Store" on Tmall, targeting the Chinese market.
April 2022
Launched the "BRADELIS Maternity" line.
BRADELIS New York MATARNITY
February 2024
Launched the skincare brand "Bradelis_SKIN," focusing on bust skin care.
BRADELIS_SKIN
April 2024
Launched "BRADELIS Fit," a line designed to broaden fashion choices with simple designs.
BRADELIS FIT
October 2024
Launched "BRADELIS COUTURE," the brand’s highest-level elegant styling lingerie collection.
BRADELIS Me