OUR STORY
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- OUR STORY
-Our Thoughts- At every moment, women are beautiful:
When they embrace themselves fully, just as they are.
When they chase their dreams with unwavering passion.
When they live authentically, true to who they are.
Women radiate in these moments, for they reflect their strength and resilience.
Our heartfelt wish is to support every woman, always.
We stand by your side, now and always.
BRADELIS New York-

Our Journey with Lingerie

Akiyo Hirakubo, the founder of Bradelis New York, developed a deep passion for American lingerie during her studies in the U.S. Her interest in the functionality of undergarments was sparked by her college roommate, who introduced her to the distinction between shapewear—designed to support and shape the body—and lingerie, created to enhance one’s appearance.
Akiyo’s first bra fitting was a pivotal moment. Surprised to learn she had been wearing the wrong size, she experienced an exhilarating sense of comfort upon finding the right fit. This transformative experience inspired her to enter the lingerie industry, with a mission to help others discover the same feeling of comfort and confidence.
For us, lingerie is more than just a product—it's a celebration of joy and confidence. When women wear lingerie that fits them perfectly, their lives glow in ways they never imagined. Moving forward, we will continue to draw inspiration and expertise to craft lingerie that helps women embrace and experience their unique elegance. We are committed to building brands that empower women and meet their evolving needs across generations.

BRAND HISTORY
- May 1994
- Started the manufacturing and sales of BRADELIS products in the United States.
- October 1997
- Opened the first directly managed store, "Fleur de Pêche," in Higashi-Osaka (currently closed).
- June 2005
- Opened the flagship store "BRADELIS New York Shinsaibashi Store."
- April 2009
- Launched the non-wired brand "BRADELIS New York Peace."

- June 2011
- Launched the official online store "BRADELIS New York Online Store."
- January 2013
- Published the book 《The Power of Bras》
- September 2013
- Opened the flagship store "BRADELIS New York Omotesando Store."
- November 2018
- Launched the non-wired brand "BRADELIS Me."
- June 2020
- Opened the online store "BRADELIS New York Overseas Flagship Store" on Tmall, targeting the Chinese market.
- April 2022
- Launched the "BRADELIS Maternity" line.
- February 2024
- Launched the skincare brand "Bradelis_SKIN," focusing on bust skin care.
- April 2024
- Launched "BRADELIS Fit," a line designed to broaden fashion choices with simple designs.
- October 2024
- Launched "BRADELIS COUTURE," the brand’s highest-level elegant styling lingerie collection.